I have never been one to shy away from a challenge, but helping students devise the “right strategy” for applying for a Fulbright U.S. Student Program award has been a daunting task. As the Fulbright Program Adviser (FPA) at the University of Iowa, a Big Ten institution with more than 30,000 students, it’s my job to assist students in their quest for this unparalleled, life-transforming opportunity.