University of Iowa

Authored by Laura Hordesky

1/12/2015

UI students pitch how Iowa businesses can enter China

Fifteen small businesses in Iowa opened their doors to University of Iowa students to find out how they could market their products to Chinese consumers. Tippie College of Business Professors Lon Moeller and Jay Christensen-Szalanski decided to add a bilingual hoop for students to jump through with this semester's online Introduction to Law course. "We were trying to make the course more accessible to (UI's Chinese students) so they could better understand it and then in the process take advantage of the skills that they have and have them work together with the native English-speaking students," Christensen-Szalanski said.