The University of Iowa

Chai is topic of South Asian Studies lecture Feb. 23

February 16th, 2012

The South Asian Studies Program (SASP) will present Philip Lutgendorf for a lecture, titled “Chai Why? The Making of the Indian ‘National Drink,’” at 4 p.m. Thursday, Feb. 23, in 1117 University Capitol Centre. This event is free and open to the public.

This talk will explore the promotion and popularization of tea drinking in 20th century India. Through his research, Lutgendorf recognized the remarkable role that tea, modified to Indian taste, has come to play in diet, social intercourse, and public culture in a relatively short span of time. In particular, his talk will emphasize the role played by advertising images in transmitting the “tea habit” to Indians, both prior to and following Independence in 1947.

Lutgendorf is a professor of Hindi and Modern Indian Studies in the Department of Asian and Slavic Languages and Literatures in the College of Liberal Arts and Sciences.

This event is sponsored by SASP and International Programs.

For more information, visit or contact Heidi Vekemans at or 319-335-3862.