This talk examines the role that historical narrative plays in the public relations agenda of corporate Japan. Most member companies of Japan’s 20th–century keiretsu (corporate conglomerates that included Mitsubishi, Mitsui, and Sumitomo) regularly published official histories as a means of enhancing corporate prestige and to evade critical discussion of their past indiscretions. As a result, company history narratives often obscure more than they illuminate about the corporate subject.
November 1, 2012 - 3:30pm
302 Schaeffer Hall, UI Campus