UI alumnus and award-winning photojournalist David Guttenfelder will be featured in an ad for Squarespace, the website-building platform, debuting during the Academy Awards on Sunday, February 28. The former Daily Iowan photographer graduated from the UI in 1993 and has since captured powerful moments in more than 75 countries.

The commercial, along with the accompanying website built specifically for the campaign, traces Guttenfelder’s roots while showcasing some of his most impactful work with voiceover of him explaining the circumstances behind each one.

The seven-time Pulitzer Prize finalist’s work has been featured in publications around the world and has won countless awards, including a 2016 World Press Photo Award for his long-term project about North Korea.

Watch the ad below: