SASP event April 10 will address the Positive Deviance approach

Please join the South Asian Studies Program for the following free, public event:


Arvind Singhal

“The Positive Deviance Approach to Solving Complex Social Problems: Implications for South Asia”
When: April 10, 2014, from 4:00 – 5:30
Where: Room 2390, University Capitol Centre
Presented by: Arvind Singhal, Samuel Shirley and Edna Holst Marston Endowed Professor of Communication and Director of the Social Justice Initiative at the Department of Communication, University of Texas at El Paso

In this presentation, Professor Arvind Singhal, a leading practitioner, researcher, and coach of the Positive Deviance (PD) approach discusses the implications of PD in addressing complex social problems in South Asia.

PD is a novel approach to individual, organizational, and social change based on the observation that in every community there exist certain individuals or groups whose uncommon behaviors and strategies enable them to find better solutions to problems than their peers, while having access to the same resources and facing worse challenges The PD approach has been employed in over 40 countries to address a wide variety of social and organizational purposes, including decreasing malnutrition and infant and maternal mortality in Pakistan, India, and Bangladesh, reducing school dropouts in Argentina and in the U.S.; and in reducing hospital-acquired infections in the U.S. and Colombia.  Driven by data, the PD approach questions the normative ways of conducting expert-driven needs assessment and gap-analysis, and follows a systematic process of uncovering cost-effective and culturally appropriate solutions from within the local community.     

This event is sponsored by the South Asian Studies Program, International Programs, School of Journalism and Mass Communication, Department of Communication Studies, and Global Health Studies. Chai and samosas will be served.

Individuals with disabilities are encouraged to attend all University of Iowa-sponsored events. If you are a person with a disability who requires a reasonable accommodation in order to participate in this program, please contact Sarolta Petersen in advance at 319-335-3862.

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