Sure, it’s got a good beat and you dance to it, but Gangnam Style is more than your usual pop trifle about never getting back together or calling me, maybe.
“There’s something else going on here that explains its popularity,” says Mark Archibald, assistant director for global community engagement in the Tippie College of Business, who discussed the song’s world conquest over lunch with about 50 Tippie students Tuesday. “It’s a reminder of how many times we come across a cross-cultural context in our daily lives that we don’t understand.”