Upcoming ASP Events

Baraza: Durban Dockworkers and the Struggle against Apartheid
Wednesday, April 27, 2016
12-1:30 p.m.
1117 UCC
Read more about this event

Past Events

Crossing Borders Symposium: Rethinking Memory and Trauma: New Directions in Cultural and Visual Studies
April 22-23
315 Phillips Hall
Read more about this event

BARAZA:  PRODUCING COMMUNITIES AND COMMODITIES:  SAFARICOM & COMMERCIAL NATIONALISM IN KENYA
Presenters: Melissa Tully and David Tuwei
Friday, February 26
2:30 - 4:00 pm
UCC 2390 (Executive Boardroom on 2nd floor of UCC above Cookies & More)

This research analyzes Safaricom, one of the most established mobile operators in Kenya. Alongside the provision of mobile services, Safaricom has closely engaged with the government of Kenya, even getting involved in the nation’s politics. This study examines Safaricom’s advertisements from the past five years to examine its use of national sentiment in its marketing. We argue that the ads reflect a commitment to promoting the country and its products through discourses of ‘commercial nationalism’, which present Safaricom as a driver of economic growth and development in Kenya. These discourses link Kenyan identity and distinctiveness to consumerism, commercial and economic success, profit, and upward mobility. Read more about this event here.